Conference Day, Taipei

DOES BRAND DESIGN TAKE COURAGE
27 OCTOBER 2016, TAIPEI

———————————————-
8.45 am    Registration / Coffee & Tea
———————————————-

9.00 am     
Welcome to Taipei!
Malgosia Pawlik-Leniarska, epda President
Renne Angelvuo, epda President
Jennifer Tsai, epda Member and local host

 

EAST MEETS WEST: HOW DIFFERENT ARE WE AND HOW CAN WE BENEFIT FROM DIFFERENCE?

9.15 am   
Kheireddine Sidhoum, Dragon Rouge, Global Chief Creative Officer  
Jordy Huisman, Dragon Rouge, Creative Director, Southeast Asia

Kheireddine and Jordy, who work for Dragon Rouge in Europe and Asia, will outline the differences and similarities between the European and Asian brand and packaging design culture and the implications for design experts working in this field.

 

9.45 am    
Jennifer Tsai, Proad Identity, Taiwan
Fumi Sasada, Bravis International, Japan  
Patrick De Grande, Quatre Mains, Belgium
Olav Jünke, ondesign, Germany
Anna Lukanina, Depot WPF, Russia
 
epda Members from Europe and Asia will present their agencies: share their structures and working practices.

 

———————————————-
11.00 am    Tea Break
———————————————-

 

HOW MUCH COURAGE DO WE NEED?

11.30 am  
Caroline Mörnås, Head of Design, Absolut,
The Absolut Company,  Sweden

 

12.15 am    
Yoshio Kato, Creative Director / Senior Specialist of Design,            
Department of Development Innovation, Suntory Beverage & Food Ltd, Japan

Caroline and Yoshio will share how The Absolut Company and Suntory Beverage & Food develop branding and design, illustrating from their perspective what is needed to succeed locally and globally.

———————————————-
1.00 pm Lunch
———————————————-

 

LET‘S GET INSPIRED!

2.00 pm    
Ean Hwa Huang & Szu Lee, Chief Creative Officers,
Dentsu LHS & Merdeka LHS Malaysia

Merdeka LHS, which goes by the mantra ‘Enemy of sameness’,  differentiates itself as a strategic brand agency positioned upstream from traditional players, and as the name ‘Merdeka’ – meaning independence in Malay – suggests, has marketed itself as an free-thinking operator. Hwa & Szu are to date Malaysia’s most successful creative partnership. Be inspired by the presentation of a selection of  their brand design success stories!

 

2.30 pm 
Paul Roeters, Owner,
Studio Kluif, The Netherlands

Studio Kluif boasts a wide variety of projects that show a great sense of strategic knowledge. With their 360-degree approach to numerous types of business and brands, they have not only won a lot of international awards, but more importantly, they have won happy clients. Breaking the traditional boundaries of ‘classic’ graphic design, they are not afraid to go beyond the print media or the web and are eager to take on new adventures. Let’s get stimulated!

 

3.00 pm
Chi-An De Leo & Joshua Breidenbach, Co-founders,
Rice Creative, Vietnam

Having both started out with huge global branding & advertising agencies, Chi-An and Joshua sought a smaller more personal environment to work for a new set of clients. To this end, they enlisted a small handpicked team of creative, planning & production talents. Be inspired by the amazing success story of this 5-year-old agency led by two multicultural individuals at home in the world.

 

3.30 pm
Chris Bailey, President & CEO
Bailey Brand Consulting, Pennsylvania
    
Bailey Brand Consulting has been helping clients create and build valuable brands for over 30 years. Over their three-decade history, they have developed a methodical approach and process to create successful brands. Learn how their process begins with the formulation of a strong purpose that defines and guides everything about a brand. They will share client success stories that illustrate how their process creates meaning brands.

 

——————————————-
4.00 pm    Break for Coffee & Tea
——————————————-

 

EPDA DESIGN IT YOURSELF COMPETITION 2016

4.15 pm    

Renne Angelvuo, epda President
Joshua Breidenbach, Rice Creative, epda Jury Member

“The Future of Packaging”

Presentation of epda Student Award Results:
Packaging, Industry, Fashion, and Poster Design,
NABA Milan and btk Berlin

Presentation of all entries to the Professional Category
Announcement of the Winners in the Professional Category

The turn of the Winner: Presentation of the 1st prize winning-design

    
6.00 pm    
End of Conference